After its free dwell streaming of FIFA World Cup on the JioCinema app final yr, Reliance is reportedly trying to disrupt the dwell sports activities streaming market because it plans to do digital broadcast of the 2023 season of Indian Premier League (IPL) free of charge.
This growth comes after Viacom18 examined the same mannequin, broadcasting the FIFA World Cup 2022 free of charge on Reliance’s JioCinema App. The matches had been streamed on the app, in addition to on TV channels comparable to Sports18 and Sports18 HD, making it a success.
Now as per a The Hindu Businessline report, Reliance-owned Viacom18, who bought the digital media rights of IPL seasons 2023 by 2027 for a whopping quantity of Rs 23,758 crore, is exploring a number of methods to execute the identical plan — free streaming — for IPL.
The report additionally added that Reliance may provide merchandise free of charge to nook market share.
If this occurs, it is going to be the primary time that IPL will likely be out there free of charge viewing. Viacom18 is eyeing to present competitors to its competitor, Disney-Star, which nonetheless holds the DTH rights to the league.
(Solely the headline and movie of this report could have been reworked by the Enterprise Normal employees; the remainder of the content material is auto-generated from a syndicated feed.)