This yr handmade Kashmiri pashmina scarf stole the present in the course of the just lately concluded FIFA World Cup 2022 in Qatar because it was distributed in hundreds among the many visitors, soccer followers who visited to observe the match.
Waseem Rifat, a Kashmiri businessman who bought the contract of weaving the pure Kashmiri pashmina scarf and taking it to Qatar informed Indiatimes that he has been working with them since 2006.
“I’ve been in contact with the Qatar authorities for the final a few years. I’ve been delivering them the consignment of Kashmiri shawls and so they have at all times cherished my companies and charges,” he mentioned.
The 40-year-old entrepreneur mentioned that many different scarf exporters from the valley had tried their luck to get orders for the FIFA World Cup 2022. “However fortuitously, our one was chosen as a result of they needed one thing which is cheaper and of pure high quality,” he mentioned.
70,000 pashmina shawls distributed
Waseem mentioned that visitors and guests have been supplied with over 70,000 pashmina shawls. “I manufactured the order inside 45 days. It was all doable due to the three,000 – 4,000 artisans who labored on the challenge and met the deadline,” he mentioned.
He mentioned that this was a problem for them to finish the weaving of shawls in a brief span of time. “When the primary consignment reached Qatar, they have been shocked and mentioned I’ve accomplished a miracle,” mentioned Waseem who runs a scarf manufacturing unit known as Aslam Exports.
Waseem who has studied pc networking known as this as a ‘particular order and design for him’. “It was not solely about pashmina shawls in particular size and breadth but additionally the FIFA World Cup and its emblem was to be made in a particular design. Furthermore, the artisans labored in two shifts- day and night time to finish the work on time,” he mentioned.
He mentioned that the federal government was leaving no stone unturned to advertise the pashmina shawls at nationwide and worldwide ranges however he added that this must be expanded.
“Throughout my dialog with the foreigners in Qatar, I used to be shocked to know that they don’t know concerning the Kashmiri pashmina shawls. I launched this to them and in reality, I gifted it to many guests there,” he mentioned.
“I consider that extra campaigns and commercials should be accomplished in order to take the Kashmiri pashmina globally,” he mentioned.
When requested that pashmina weavers complain that they’re at all times being paid a really meager quantity for his or her exhausting work, he mentioned, “However I by no means did like this. I pay my artisans finest in line with their work and we wish this enterprise to maintain afloat as a result of hundreds of lives are concerned with this enterprise and is a supply of livelihood for them.”
Pashmina scarf will get GI tag
As many as 6500 pashmina shawls have been GI labelled within the yr 2021-22.
As per an announcement, the Division of Handicrafts and Handloom Kashmir has initiated widespread publicity in selling the GI-tagged crafts by way of print and digital media, furthermore, all the most important airports have been used as a platform to unfold consciousness, far and vast.
“The outcomes are evident as may be ascertained by the truth that 6500 Pashmina shawls have been GI labelled within the yr 2021-22 in opposition to the labelling of 4500 Pashmina shawls because the inception within the yr 2013- 14 marking an exponential improve of 1156% over a median annual charge.”
About pashmina shawls
Pashmina shawls are a wonderful variant of shawls spun from Kashmiri wool. Kashmiri wool itself is obtained from the Changthangi goat (Capra aegagrus hircus) native to the excessive plateau of the Ladakh area.
Pashmina is without doubt one of the six conventional crafts of Kashmiri origin, together with suzani-embroidery, Kani-shawl, papier-mache, khatamband, and walnut wooden carving, which have been granted the Geographical Indication (GI), which is broadly used within the worldwide market. It’s a image of their uniqueness.
Each winter the goats from whom pashmina are acquired shed their coat. About 80-170 grams of wool is shed. Within the spring the undercoat is shed, which is collected by combing the goat as an alternative of shearing them as is the case with different wool assortment actions. The pashmina wool is produced by the individuals generally known as the Changpa, a nomadic individuals who inhabit the Ladakh area. The Changpa rear sheep in a harsh local weather the place the temperature drops to minus 40 C.
Uncooked pashmina is exported to Kashmir the place the combing, spinning, weaving, and ending are historically carried out by hand by a specialised crew of craftsmen and ladies. The most important manufacturing centre of pashmina shawls is within the downtown space of Srinagar.
Retains Kashmiris hotter in winters
Kashmiris use pashmina shawls in winter most in order to maintain themselves heat from the cruel winters.
A pure handmade pashmina scarf sells for Rs 10,000 to Rs 30,000 on the manufacturing stage and later it prices as much as Rs 5 lakh.
Apparently, there’s a large marketplace for Kashmiri handwoven shawls in Saudi Arabia. This may be gauged from the truth that final yr, Saudi Crown Prince Mohammed bin Salman was seen carrying a Kashmiri scarf whereas presiding over a gathering of the Public Funding Fund.